Senior Manager of Lifecycle Marketing

Overview

Strategic lifecycle marketing leader responsible for optimizing member journeys.

Ideal candidate has 8-10 years of lifecycle marketing experience with strong data analysis skills.

Locations

• United States

Requirements

• 8-10 years of experience in lifecycle marketing
• Deep expertise in email marketing automation platforms
• Strong data analysis skills
• Experience in website conversion rate optimization
• Familiarity with data analytics tools
• Experience in healthcare or telehealth space
• Strong writing skills
• A balance of strategic thinking and hands-on execution

Responsibilities

• Own and optimize lifecycle marketing strategies
• Develop and execute multi-channel campaigns
• Design and refine user journey maps
• Build and optimize automated lifecycle journeys
• Lead A/B and multivariate testing strategies
• Assess and enhance marketing technology stack
• Leverage behavioral data and analytics
• Implement rigorous QA processes

Benefits

• Medical, dental, and vision insurance
• HSAs & FSAs
• 401(k)
• Security and privacy training