Marketing Automation Manager

Overview

Role involves leading execution and strategy for Braze in marketing campaigns.

Ideal candidate has 3-5 years in Marketing Automation and 2+ years in Braze.

Only candidates from states where Vida is registered are considered

Locations

• United States

Requirements

• 3-5 years of Marketing Automation experience
• 2+ years in Braze or similar platform
• Experience managing direct reports
• Strong technical understanding of personalization logic
• Process-oriented with documentation experience
• Clear communicator with project management skills

Responsibilities

• Own and lead Braze platform
• Translate campaign requirements into workflows
• Build and launch campaigns across channels
• Optimize engagement touchpoints
• Implement experimentation frameworks
• Manage and mentor Marketing Operations Coordinator
• Partner with cross-functional stakeholders
• Document and improve campaign processes