Lifecycle Marketing Manager

Overview

Individual contributor managing and optimizing lifecycle marketing programs.

The ideal candidate should have 3-5 years of experience in Lifecycle Marketing with strong analytical skills.

Locations

• Philippines

Requirements

• 3-5 years of experience in Lifecycle Marketing
• Hands-on experience managing lifecycle campaigns
• Strong understanding of audience segmentation and personalization

Responsibilities

• Manage and optimize lifecycle marketing programs
• Execute A/B tests to improve campaign performance
• Analyze campaign performance metrics and provide insights
• Support campaign development and refinement
• Implement audience segmentation strategies
• Deploy and optimize campaigns
• Contribute to lifecycle marketing strategy discussions
• Collaborate with cross-functional partners