Principal Lifecycle Marketing Manager

Overview

Lead the strategy and execution of lifecycle marketing programs to enhance user engagement.

Ideal candidate has 8+ years in marketing with experience in PLG environments and strong project management skills.

Locations

• United States

Requirements

• 8+ years in Lifecycle, Product, or Growth Marketing
• 2+ years in PLG or hybrid self-serve/Sales-led
• Experience with marketing automation platforms
• Strong project management skills
• Proven ability to lead cross-functional initiatives
• Strategic thinker with executional capability

Responsibilities

• Own lifecycle strategy from signup to retention
• Design journey frameworks and channel strategies
• Develop KPI frameworks and lifecycle dashboards
• Lead A/B testing and multivariate experimentation
• Act as subject matter expert on lifecycle best practices
• Create documentation and playbooks

Benefits

• Highly competitive salary
• 401K matching
• 3 weeks vacation + personal care days
• Access to mental health care platform
• Full benefits from day one
• Work from home reimbursements
• Optional global WeWork membership
• Robust training and onboarding program