Lifecycle Marketer

Overview

Role involves owning lifecycle marketing strategy and execution to enhance customer engagement.

Ideal candidate has 3-5 years of experience in B2B SaaS lifecycle marketing with strong copywriting skills.

Locations

• India

Requirements

• 3-5 years of experience in lifecycle or customer marketing
• Hands-on experience with PLG and sales-led GTM motions
• Strong copywriting and storytelling skills for technical audiences

Responsibilities

• Design and implement lifecycle strategies
• Build multi-channel nurture programs
• Run A/B tests to drive improvement

Benefits

• Comprehensive health benefits
• Workstation and device allowances
• Professional development budget