Lifecycle Marketing Lead

Overview

Role focused on building and scaling lifecycle marketing to enhance user engagement and drive growth.

Ideal candidate has 5-8 years in lifecycle marketing for B2B SaaS and excels in both creativity and analytics.

Locations

• United States

Requirements

• 5-8 years in lifecycle or growth marketing
• Experience in B2B SaaS
• Ability to analyze dashboards
• Strong copywriting skills
• Experience with marketing automation tools

Responsibilities

• Design user journeys
• Run experiments
• Own marketing automation stack
• Mine data for insights
• Drive full-funnel impact
• Measure lifecycle KPIs

Benefits

• Competitive salaries
• Comprehensive healthcare
• Equity in startup
• Flexible PTO
• 401k
• Parental Leave
• Commuter Benefits
• WFH Stipend