Lifecycle Marketing Manager - D2C

Overview

Role focuses on developing and optimizing lifecycle marketing strategies for veterinary professionals.

Ideal candidate has 5+ years in lifecycle marketing with experience in D2C or healthcare.

Locations

• United States, North Carolina
• United States, New York
• United States, Colorado
• United States, Texas
• United States, California
• United States, Washington

Requirements

• 5+ years in lifecycle marketing
• Experience with promotional strategies
• Familiarity with marketing automation tools

Responsibilities

• Define D2C lifecycle marketing strategy
• Design personalized promotions
• Own full-funnel communication journeys
• Collaborate cross-functionally
• Measure promotion ROI
• Define performance metrics
• Design and analyze A/B tests
• Build campaign reporting

Benefits

• Home office setup stipend
• Continuing education stipend
• Comprehensive health benefits
• 401K
• Unlimited Paid Time Off
• Paid Maternity/Paternity leave
• Gifts on birthday and anniversary
• Opportunity for domestic travel