Director of Lifecycle Marketing

Overview

Role focused on developing data-driven lifecycle marketing strategies to enhance engagement and retention.

Ideal candidate has 8+ years in lifecycle marketing with strong analytical and leadership skills.

Locations

• United States

Requirements

• 8+ years in lifecycle marketing
• Strong analytical skills
• Experience with marketing automation tools

Responsibilities

• Create and execute lifecycle marketing strategies
• Design and launch integrated marketing campaigns
• Manage promotions and referral programs
• Analyze performance metrics
• Work with cross-functional teams
• Lead A/B testing
• Manage notification channels
• Build segmentation for tailored messages

Benefits

• Competitive compensation package
• National medical, dental, and vision plans
• Unlimited paid-time off
• 401(k) plan
• Twelve weeks paid time off for parents
• Company provided life insurance