Head of B2C Marketing

Overview

Role involves defining and executing consumer marketing strategies at a high-growth startup.

Ideal candidate has 7+ years in B2C marketing leadership with a strong focus on consumer data privacy and security.

Locations

• United States

Requirements

• 7+ years in B2C marketing
• Proven track record in full-funnel campaigns
• Experience with influencer and affiliate programs
• Expertise in paid and social advertising
• Strong background in lifecycle and email marketing
• Demonstrated PR experience
• Analytical mindset with A/B testing
• Hands-on experience with AI-driven marketing solutions

Responsibilities

• Define and scale consumer-facing growth engine
• Build and lead marketing team
• Manage relationships with agencies and partners
• Optimize paid media marketing
• Architect full-funnel user journeys
• Develop email marketing sequences
• Drive influencer marketing campaigns
• Launch and optimize affiliate programs

Benefits

• Health, dental, and vision insurance
• 401k with employer match
• Paid time off
• Stipend for home office setup
• Equity options