User Acquisition Marketing Manager
Niantic
Overview
Role focused on driving mobile consumer growth through user acquisition strategies.
Ideal candidate has 6+ years in mobile media buying with strong analytical and creative problem-solving skills.
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Locations
Requirements
6+ years in mobile media buying Bachelor's in marketing/statistics/finance Experience managing large budgets over $500k Outstanding interpersonal skills Proven track record in A/B testing
Responsibilities
Craft user acquisition strategies Reach performance marketing KPIs Manage external media and creative agencies Collaborate with data science team Communicate insights to leadership Lead cross-functional meetings