Director of Demand Generation

Overview

Strategic role leading demand generation efforts in the legal industry.

Ideal candidate has 8-10 years in B2B demand generation with leadership experience.

Locations

• United States

Requirements

• Bachelor's degree required
• 8-10 years of experience in B2B demand generation
• 4 years in a leadership role
• Experience with AI tools and platforms
• Hands-on experience with Marketo, Salesforce, and Google Analytics
• Strong analytical skills
• Excellent leadership and communication skills

Responsibilities

• Lead and develop a demand generation team
• Create integrated marketing campaigns
• Optimize website for lead capture
• Plan and execute event strategies
• Monitor and report on KPIs
• Refine targeting strategies for outbound campaigns
• Collaborate with sales and marketing teams