Marketing Analytics Lead

Overview

Hands-on analyst responsible for data-driven marketing strategy and analysis.

Ideal candidate has 3+ years in data analytics with strong skills in SQL and data visualization.

Locations

• Canada, Ontario, Toronto

Requirements

• Degree or related experience in analytics
• 3+ years in data analytics
• Proficiency in SQL
• Experience with A/B testing preferred
• Experience in Marketing Models a plus
• Advanced proficiency in Excel/Google Sheets
• Proficiency in data visualization tools
• Experience with Python or R is a strong plus

Responsibilities

• Perform data analysis using first and third party data
• Conduct deep-dive analyses on marketing campaigns
• Build and maintain dashboards tracking marketing KPIs
• Design experiments to test hypotheses
• Define and track key marketing metrics
• Translate insights into narratives for stakeholders
• Act as analytical partner to marketing managers

Benefits

• Health and dental coverage
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Health Care Savings Account
• RRSP plan
• Flexible paid time off
• 18 weeks of paid time off for new parents