Lyft

Growth Marketing Manager, Lifecycle

Lyft

Overview

Role involves developing and optimizing lifecycle marketing campaigns across various channels.

Ideal candidate has 4+ years in growth marketing with strong analytical and experimentation skills.

96k cad / yearhybridmidEnglishCRMmarketing automationSQL

Locations

  • Canada, Ontario, Toronto

Requirements

  • 4+ years in growth marketing
  • Experience with A/B testing
  • SQL and analytical experience required
  • Experience with CRM and marketing automation
  • Creative and empathetic thinker
  • Ability to thrive in fast-paced environments

Responsibilities

  • Develop lifecycle marketing campaigns
  • Create experimentation roadmap
  • Define experiment setup
  • Write creative briefs
  • Engage cross-functionally
  • Measure and report project impact

Benefits

  • Extended health and dental coverage
  • Mental health benefits
  • Family building benefits
  • Child care and pet benefits
  • Health Care Savings Account
  • RRSP plan
  • Flexible paid time off
  • 18 weeks of paid time off for new parents
  • Subsidized commuter benefits