VP, Member Growth Marketing

Overview

Role focused on leading lifecycle marketing strategies to enhance member engagement and growth.

Ideal candidate has proven experience in growth marketing, particularly in digital health or SaaS.

Locations

• Canada
• United States

Requirements

• Proven experience in growth/lifecycle marketing
• Success in executing multi-channel marketing programs
• Strong analytical skills for data interpretation

Responsibilities

• Lead lifecycle marketing strategies
• Build and lead a marketing team
• Collaborate with cross-functional teams
• Design and optimize A/B tests
• Establish performance metrics
• Support customer solutions
• Ensure marketing technology is effective