Senior Manager, Lifecycle Marketing

Overview

Strategic role managing lifecycle marketing programs to drive customer engagement and acquisition.

Ideal candidate has 6-8 years of lifecycle marketing experience and strong analytical skills.

Candidates should be open to relocating to New York City

Locations

• United States, New York

Requirements

• 6-8 years of lifecycle marketing experience
• 2-3 years managing teams
• Deep expertise in HubSpot

Responsibilities

• Own lifecycle marketing strategy
• Analyze cohort performance
• Develop experimentation roadmap
• Create email and SMS campaigns
• Identify user journey drop-off points
• Collaborate with data team
• Lead lifecycle marketing team
• Track campaign performance

Benefits

• Health, vision, and dental benefits
• Flexible Paid-time Off
• Significant Company Equity
• Learning and Development Budget
• 401k with matching
• Diversity and inclusion programs