Director of Lifecycle Marketing

Overview

Strategic role managing lifecycle marketing programs to drive customer engagement and acquisition.

Ideal candidate has 6-8 years of lifecycle marketing experience and strong analytical skills.

Locations

• Canada
• United States

Requirements

• 6-8 years of lifecycle marketing experience
• 2-3 years managing teams
• Deep expertise in HubSpot
• Proficiency in email and SMS marketing automation
• Basic SQL knowledge
• Strong understanding of HTML
• Exceptional copywriting skills
• Highly analytical mindset

Responsibilities

• Own lifecycle marketing strategy and execution
• Analyze cohort performance
• Develop experimentation roadmap
• Create email and SMS campaigns
• Identify user journey drop-off points
• Ensure compliance with messaging best practices
• Collaborate with data team for reporting
• Lead and grow lifecycle marketing team

Benefits

• 100% health, vision, and dental coverage
• Flexible Paid-time Off
• Significant Company Equity
• Learning and Development Budget
• 401k with matching
• Diversity and inclusion programs