Performance Marketing Lead

Overview

Role leading performance-driven user acquisition and lifecycle marketing.

Ideal candidate should have 8+ years of experience in performance marketing, preferably in crypto or fintech.

Locations

• Armenia
• Ukraine
• Belarus
• Kazakhstan
• Russia

Requirements

• 8+ years experience in performance marketing
• Strong grasp of full-funnel media buying
• Experience with attribution modeling
• Proven track record optimizing customer journeys
• Strong cross-functional coordination skills
• Familiarity with Telegram and crypto-native platforms
• Highly analytical and test-driven mindset

Responsibilities

• Lead performance-driven user acquisition
• Manage paid ads and conversion optimization
• Build CRM and email marketing flows
• Coordinate retargeting campaigns
• Analyze performance metrics
• Conduct SEO audits
• Support referral program

Benefits

• Competitive compensation
• Remote-first flexible work setup
• Generous paid leave
• Fast-paced high-ownership culture
• Access to top-tier crypto marketing tools