Lifecycle Marketing Manager

Overview

Role involves leading lifecycle marketing strategy to drive subscription growth and minimize churn.

Ideal candidate has 6+ years in lifecycle marketing with strong skills in email program management.

Locations

• United States

Requirements

• 6+ years in growth or lifecycle marketing
• Experience in SaaS or health tech preferred
• Expertise in marketing automation platforms like Hubspot
• Strong analytical skills
• Project management skills
• Comfort with A/B testing

Responsibilities

• Manage email marketing communications
• Orchestrate lead nurture campaigns
• Devise data-informed marketing strategies
• Oversee lifecycle campaign process
• Develop comprehensive lifecycle journey
• Craft nurture campaigns
• Collaborate with cross-functional teams

Benefits

• Competitive salary and equity
• Medical, dental, vision for US employees
• Unlimited PTO
• Company-sponsored annual retreats
• Collaborative remote-first environment