Consumer Marketing Campaigns Manager

Overview

Role involves leading growth and lifecycle marketing strategies for Edmentum's DTC offering.

Ideal candidate has 5+ years in marketing campaign management with strong analytical and project management skills.

Locations

• United States

Requirements

• Bachelor's degree required
• 5+ years in marketing campaign management
• Experience in B2C or DTC ecommerce
• Strong analytical skills
• Proficiency in marketing automation platforms
• Excellent project management skills

Responsibilities

• Develop and execute campaign strategies
• Own and optimize lifecycle marketing initiatives
• Test and optimize campaigns
• Partner with creative teams for messaging
• Use data to inform campaign planning
• Track and report on campaign effectiveness
• Coordinate campaign calendars
• Stay current on DTC trends

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) with company matching
• Flexible Time Away Program
• Paid holidays
• Wellness resources