Senior CRM Specialist

Overview

Role involves executing cross-channel communications to enhance platform retention and engagement.

Locations

• China

Requirements

• Minimum 3 years of experience in growth, marketing, CRM or BA roles
• Familiarity with CRM software required
• Strong project management and communication skills

Responsibilities

• Collaborate with cross-functional teams for GTM strategies
• Assist CRM Manager in planning and executing CRM programs
• Manage end-to-end user lifecycle segmentation and reporting
• Drive platform retention and engagement metrics
• Analyze CRM initiatives through A/B testing