CRM Specialist

Overview

Role involves executing cross-channel communications to drive platform retention and engagement.

Ideal candidate has 2+ years in CRM or marketing with strong analytical and project management skills.

Locations

• Singapore

Requirements

• Minimum 2 years in growth, marketing, CRM or BA roles
• Robust knowledge of digital assets and traditional finance
• Proficient in delivering campaigns with A/B testing

Responsibilities

• Collaborate with cross-functional teams for GTM strategies
• Assist CRM Manager in planning and executing CRM programs
• Drive platform retention and engagement metrics
• Manage user segmentation and communication delivery
• Use data analytics to anticipate user behavior
• Conduct experiments to identify successful strategies
• Plan and integrate data points with CRM applications
• Coordinate analysis of industry trends