Craft.co

Demand Generation Lead

Craft.co

Overview

Role involves leading growth and demand functions through data-driven campaigns.

Ideal candidate has 4+ years in demand generation with a strong analytical mindset and leadership experience.

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Locations

  • United States

Requirements

  • 4+ years in demand generation
  • Experience with ABM required
  • CRM experience preferred
  • Leadership experience in growth function
  • Experience with predictive analytics and AI tools

Responsibilities

  • Develop and execute demand generation strategy
  • Manage budget and establish metrics
  • Implement integrated campaigns across channels
  • Co-own marketing automation platform
  • Drive revenue and growth through campaigns

Benefits

  • Medical, dental, and vision insurance
  • Flexible paid time off
  • Employee stock options
  • Remote work