Lifecycle Marketing Manager

Overview

Role involves designing and executing performance marketing tactics for financial products.

Ideal candidate has 3+ years of experience in lifecycle marketing with strong data analytics skills.

Locations

• Canada, Ontario, Toronto

Requirements

• 3+ years experience in email management
• Strong background in content personalization
• Experience with Salesforce Marketing Cloud and CDPs

Responsibilities

• Lead omni-channel performance marketing strategy
• Run experiments for optimization
• Design retargeting and cross-sell campaigns
• Collaborate with cross-functional teams

Benefits

• Comprehensive health benefits
• Wellness benefit
• WFH reimbursement
• Employee development benefit
• Flexibility
• Maternity & parental leave top-up
• Givewell benefit
• Virtual health benefits