Senior Lifecycle Marketing Manager

Overview

Role involves designing and executing full-funnel lifecycle marketing campaigns.

Ideal candidate has 7+ years of B2B SaaS lifecycle marketing experience and strong skills in data-driven decision-making.

Locations

• United States

Requirements

• 7+ years in B2B SaaS lifecycle marketing
• Hands-on experience with marketing automation tools
• Ability to analyze lifecycle data
• Strong cross-functional collaboration skills
• AI fluency

Responsibilities

• Own lifecycle campaign strategy and execution
• Optimize onboarding and feature adoption
• Enable cross-sell and upsell
• Develop retention journeys
• Launch high-impact experiments
• Drive AI-first operations
• Collaborate cross-functionally
• Build analytics infrastructure