Product Marketing Lead, Lifecycle

Overview

Role focused on driving user engagement and adoption through automated marketing strategies.

Ideal candidate has 5+ years in B2C lifecycle marketing with strong analytical and communication skills.

Locations

• United States

Requirements

• 5+ years in B2C lifecycle marketing
• Strong analytical skills
• Experience in consumer finance preferred

Responsibilities

• Own strategy and execution of user journeys
• Design and iterate acquisition and engagement journeys
• Apply experimentation frameworks
• Communicate program performance
• Use dynamic content for personalization
• Champion customer perspective
• Collaborate with Marketing Operations
• Partner with Analytics and Engineering

Benefits

• Health care coverage
• Flexible Spending Wallets
• Competitive vacation and holiday schedules
• Employee stock purchase plan